Google adtech antitrust lawsuit: Everything you need to know

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The antitrust case against Google , which focuses on its dominance in the digital advertising industry, is not just a legal battle between the tech giant and regulators. It has the potential to fundamentally affect the entire digital world, and therefore your daily life.


In an extreme case, the court could order Google to be broken up into several smaller companies, significantly weakening its market power. Google could be forced to change its business models to better chinese malaysia data meet the requirements of antitrust laws. But experts say that could also seriously harm advertisers. It is also possible that the trial will not bring about any change and Google will be able to continue to operate as it wants.

Google is testing a new search box
SEO specialists have another reason to pay attention. Google is testing a new "for reference" search box that offers other related articles. This means new possibilities for optimization, but also increased competition. To achieve visibility in this box, the quality and relevance of the content will be key. This innovation is not completely new, Google has tested similar features before. The goal is to provide users with faster access to a wider range of information and a deeper understanding of a given topic.