Common Loyalty Program Mistakes and How to Avoid Them
Posted: Sun Apr 06, 2025 3:26 am
Many companies start loyalty programs for the wrong reasons.
Whether it’s pressure from competitors who are already implementing such initiatives, or due to implementation without proper planning, it’s common to make mistakes that compromise results.
To help you avoid falling into these traps, we’ve gathered together the main mistakes and how to avoid them in your strategy.
1. Focusing only on customer acquisition buy bulk sms service not customer retention
A loyalty program must prioritize stable and profitable relationships with customers.
Many companies make the mistake of focusing exclusively on acquisition while neglecting retention.
This results in customers only enjoying the initial benefits and then abandoning the brand.
To avoid this problem, it is essential to segment and nurture the right customers, that is, those who really need your solution and have the potential for loyalty.
Whether it’s pressure from competitors who are already implementing such initiatives, or due to implementation without proper planning, it’s common to make mistakes that compromise results.
To help you avoid falling into these traps, we’ve gathered together the main mistakes and how to avoid them in your strategy.
1. Focusing only on customer acquisition buy bulk sms service not customer retention
A loyalty program must prioritize stable and profitable relationships with customers.
Many companies make the mistake of focusing exclusively on acquisition while neglecting retention.
This results in customers only enjoying the initial benefits and then abandoning the brand.
To avoid this problem, it is essential to segment and nurture the right customers, that is, those who really need your solution and have the potential for loyalty.