An outright success?
Posted: Sat Apr 05, 2025 6:31 am
You’ve probably noticed it and maybe even clicked on it, that new button at the top right of your Instagram screen: IGTV! To celebrate Instagram reaching an impressive 1 billion users, they launched a new video platform for content creators that allows you to upload vertical videos only, up to an hour long. To stay on top of our social game , we ask ourselves in this article: is Instagram secretly trying to copy YouTube or will this new platform be
Instagram, the unicorn
For a few years now, Instagram has been the go-to social platform for millennials . But why? Over c level executive list the years, a number of new social apps have been released, boasting of being better than the current offering. Unfortunately, after a while, they also failed dramatically (ahem, Vero). It seems like there is no way to compete with Instagram. Yet, we hear here and there about the annoying new algorithm , which as a result means we no longer always see the posts of our own friends and the unwanted advertisements.
When Mark Zuckerberg took over Instagram, everyone was worried that Instagram would turn into Facebook 2.0. In some perspectives, this has unfortunately become true. But because Instagram is a strong brand in its own right and still stays true to the original idea and the ease of use of the app, the public remains somewhat satisfied, actually for the simple reason that there is no better platform for sharing visual content. Instagram seems to be the unbeatable king.
Instagram, the unicorn
For a few years now, Instagram has been the go-to social platform for millennials . But why? Over c level executive list the years, a number of new social apps have been released, boasting of being better than the current offering. Unfortunately, after a while, they also failed dramatically (ahem, Vero). It seems like there is no way to compete with Instagram. Yet, we hear here and there about the annoying new algorithm , which as a result means we no longer always see the posts of our own friends and the unwanted advertisements.
When Mark Zuckerberg took over Instagram, everyone was worried that Instagram would turn into Facebook 2.0. In some perspectives, this has unfortunately become true. But because Instagram is a strong brand in its own right and still stays true to the original idea and the ease of use of the app, the public remains somewhat satisfied, actually for the simple reason that there is no better platform for sharing visual content. Instagram seems to be the unbeatable king.