What are Open Graph tags and how do they impact SEO?
Posted: Sat Dec 07, 2024 10:51 am
The Open Graph is a tool that was developed by Facebook, now Meta, as an essential element to show the structure of content through metadata to an application or platform.
Rock Content Writer
Jan 3, 22 | 7 min read
open graph tags
Reading time: 5 minutes
If you've ever wondered how the cards that appear with the title, image, description and URL in YouTube videos, an EDteam blog or a song on Spotify work, you should know that this is thanks to metadata, specifically, the Open Graph protocol.
Want to learn more about this tool? Read to the end!
What is the Open Graph Protocol?
What is your purpose?
Impact and benefits of Open Graph in SEO strategies
How to implement them in WordPress, Facebook, Twitter, among others?
What is the Open Graph Protocol?
There are many methods, techniques and tunisia email address solutions that a Digital Marketing professional can use to reach a wider audience. For example, SEO is one of those essential elements in any digital strategy, an optimized website or social networks and, therefore, we will explain how the Open Graph has to do with all this.
The Open Graph is nothing more than an Internet protocol designed by Facebook to standardize the use of existing metadata on a website and to indicate the content present on a specific page.
With this feature, marketers can provide search engines and users with specific and simple details such as the title of the page or the duration of a particular video.
In other words: Open Graph is a technology that integrates Facebook , user, and website data with the intention of identifying what elements should be displayed when a person shares your site.
What is your purpose?
Given that content on the Internet is most often created for sharing, the Open Graph aims to help improve the user experience and visualization of content regardless of the platform.
For example, if a person shares a piece of material, whether it be an image or a video, on Facebook or other platforms such as Twitter or LinkedIn, these sites recognize the tags and help optimize the posts to have greater control over what is displayed and how it is displayed.
is created with at least one goal in mind: sharing it with others. This may not necessarily matter if you're just sending it to a friend, but if you want to share it or want it to be shared on any social network or app that uses rich previews, you'll want that preview to be as effective as possible.
Impact and benefits of Open Graph in SEO strategies
Social networks are the main drivers of Internet traffic, this is no secret. Therefore, taking advantage of the intention of meta tags has become a fundamental resource for Digital Marketing strategies to generate the desired results.
One of the most important influences that Open Graph has is precisely generating a substantial impact on conversions and click rates thanks to the optimization of SEO strategies.
Now, there is no proven technique that shows us that Open Graph impacts an SEO strategy, however, processes can be found that indirectly benefit these actions, for example:
It helps to spread rich content—images and videos—through the social networks available to the user in an automated manner.
When a user decides to share a post on their website, they will be able to view the image and text material that you decide to create in the tag.
Every time content is shared on your social networks, an image and corresponding text will be attached.
By not requiring the writing of a text for each publication, you will be able to automate processes within your strategy.
With this data, we can safely say that Open Graphs are ideal tools for saving time and promoting viral effects of content, allowing users to create an attachment or engagement with the content, generate better brand positioning through automated materials and bring your message to more people.
How to implement them in WordPress, Facebook, Twitter, among others?
These tags are extremely important to achieve better positioning and to adapt to SEO trends that can bring a website, brand or company into the eyes of potential consumers on social networks, blogs or any other platform.
Although the Open Graph protocol was originally created for Facebook, it is now a valid method for other sites such as LinkedIn.
Therefore, below we show you how to implement them in these different digital ecosystems.
Rock Content Writer
Jan 3, 22 | 7 min read
open graph tags
Reading time: 5 minutes
If you've ever wondered how the cards that appear with the title, image, description and URL in YouTube videos, an EDteam blog or a song on Spotify work, you should know that this is thanks to metadata, specifically, the Open Graph protocol.
Want to learn more about this tool? Read to the end!
What is the Open Graph Protocol?
What is your purpose?
Impact and benefits of Open Graph in SEO strategies
How to implement them in WordPress, Facebook, Twitter, among others?
What is the Open Graph Protocol?
There are many methods, techniques and tunisia email address solutions that a Digital Marketing professional can use to reach a wider audience. For example, SEO is one of those essential elements in any digital strategy, an optimized website or social networks and, therefore, we will explain how the Open Graph has to do with all this.
The Open Graph is nothing more than an Internet protocol designed by Facebook to standardize the use of existing metadata on a website and to indicate the content present on a specific page.
With this feature, marketers can provide search engines and users with specific and simple details such as the title of the page or the duration of a particular video.
In other words: Open Graph is a technology that integrates Facebook , user, and website data with the intention of identifying what elements should be displayed when a person shares your site.
What is your purpose?
Given that content on the Internet is most often created for sharing, the Open Graph aims to help improve the user experience and visualization of content regardless of the platform.
For example, if a person shares a piece of material, whether it be an image or a video, on Facebook or other platforms such as Twitter or LinkedIn, these sites recognize the tags and help optimize the posts to have greater control over what is displayed and how it is displayed.
is created with at least one goal in mind: sharing it with others. This may not necessarily matter if you're just sending it to a friend, but if you want to share it or want it to be shared on any social network or app that uses rich previews, you'll want that preview to be as effective as possible.
Impact and benefits of Open Graph in SEO strategies
Social networks are the main drivers of Internet traffic, this is no secret. Therefore, taking advantage of the intention of meta tags has become a fundamental resource for Digital Marketing strategies to generate the desired results.
One of the most important influences that Open Graph has is precisely generating a substantial impact on conversions and click rates thanks to the optimization of SEO strategies.
Now, there is no proven technique that shows us that Open Graph impacts an SEO strategy, however, processes can be found that indirectly benefit these actions, for example:
It helps to spread rich content—images and videos—through the social networks available to the user in an automated manner.
When a user decides to share a post on their website, they will be able to view the image and text material that you decide to create in the tag.
Every time content is shared on your social networks, an image and corresponding text will be attached.
By not requiring the writing of a text for each publication, you will be able to automate processes within your strategy.
With this data, we can safely say that Open Graphs are ideal tools for saving time and promoting viral effects of content, allowing users to create an attachment or engagement with the content, generate better brand positioning through automated materials and bring your message to more people.
How to implement them in WordPress, Facebook, Twitter, among others?
These tags are extremely important to achieve better positioning and to adapt to SEO trends that can bring a website, brand or company into the eyes of potential consumers on social networks, blogs or any other platform.
Although the Open Graph protocol was originally created for Facebook, it is now a valid method for other sites such as LinkedIn.
Therefore, below we show you how to implement them in these different digital ecosystems.