Unlike regular cookies that only work on one website
Posted: Sat Apr 05, 2025 5:43 am
Demographic data — such as gender, age, marital status, income, education level, and other factors
Customer Contact Details - Phone numbers, email addresses and postal addresses of your customers
IP Information - Your audience's unique Internet Protocol IP addresses
Website Analytics — Useful indicators such as bounce rate, overall website traffic, and time spent on page
Propensity data – details about consumer behavior, such as what they like to buy and their favorite brands.
As you can see, this is all information that is routinely used in marketing plans and strategies. It is essential to building a lasting relationship with your consumer base. Your customers also benefit from it, because their shopping experience is more personalized and unique.
However, customers are now more aware than ever about data collection. And given some of the recent incidents and controversies, they are rightly concerned. Their data can be recorded without their consent or even sold to third parties.
A whopping 79% of Americans are concerned about companies collecting their information . Additionally, more than half say they have little or no understanding of what organizations do with it.
A hooded figure holds a laptop in a dark, glitchy environment, emphasizing anonymity and digital themes.
Why is data privacy important to marketers?
Digital marketing and privacy are closely linked. It’s becoming increasingly fantuan data difficult to strike a balance between full compliance and analytics. However, data-driven marketers need to find a way to gain insights into consumer habits while respecting their privacy.
So, you definitely want to inspire trust in your customers and show them that their information is in good hands!
Shady privacy policies, tracking tactics, and data breaches can destroy your brand’s image and reputation. Not to mention they can result in financial and legal penalties.
Here's an example:
We all know how useful browser cookies are, right? They remember session information, user credentials and preferences, and other details like shopping carts. However, Verizon’s controversial “supercookie” went even further.
Verizon’s version follows users across every unencrypted site. And to make matters worse, subscribers had no way to opt out of tracking.
Customer Contact Details - Phone numbers, email addresses and postal addresses of your customers
IP Information - Your audience's unique Internet Protocol IP addresses
Website Analytics — Useful indicators such as bounce rate, overall website traffic, and time spent on page
Propensity data – details about consumer behavior, such as what they like to buy and their favorite brands.
As you can see, this is all information that is routinely used in marketing plans and strategies. It is essential to building a lasting relationship with your consumer base. Your customers also benefit from it, because their shopping experience is more personalized and unique.
However, customers are now more aware than ever about data collection. And given some of the recent incidents and controversies, they are rightly concerned. Their data can be recorded without their consent or even sold to third parties.
A whopping 79% of Americans are concerned about companies collecting their information . Additionally, more than half say they have little or no understanding of what organizations do with it.
A hooded figure holds a laptop in a dark, glitchy environment, emphasizing anonymity and digital themes.
Why is data privacy important to marketers?
Digital marketing and privacy are closely linked. It’s becoming increasingly fantuan data difficult to strike a balance between full compliance and analytics. However, data-driven marketers need to find a way to gain insights into consumer habits while respecting their privacy.
So, you definitely want to inspire trust in your customers and show them that their information is in good hands!
Shady privacy policies, tracking tactics, and data breaches can destroy your brand’s image and reputation. Not to mention they can result in financial and legal penalties.
Here's an example:
We all know how useful browser cookies are, right? They remember session information, user credentials and preferences, and other details like shopping carts. However, Verizon’s controversial “supercookie” went even further.
Verizon’s version follows users across every unencrypted site. And to make matters worse, subscribers had no way to opt out of tracking.