To calculate the social selling index, all activities on LinkedIn are analyzed. It comes down to four categories, and the result is calculated according to a simple formula. The maximum number of points in each category is 25. The sum (i.e. success) will give 100 points.
It is worth publishing valuable and consistent content that shows your expertise armenia mobile phone numbers database passion or everyday business. It is also worth commenting on the publications of others and engaging in discussions.
#4 Build Business Relationships
The quality of the relationship is important, not just the number of contacts on your profile. It is worth starting conversations with people important to you, sending wishes and congratulations. Not only public ones, but also in private messages.
Personal profile on LinkedIn
There is a general simplification among the public that LinkedIn is an online CV. Nothing could be further from the truth, says Chimkowska. This can lead to the profile being a clone of a curriculum vitae. And then you lose what is most important in running a LinkedIn channel: the customer's perspective.
We focus on proving our own greatness, not on answering questions like: how can we help. Treat your LinkedIn profile as a landing page that serves a typical sales function. The background to working on your profile is remembering who you are creating it for: the customer. That is why the author of the manual advises that before you start working on improving your profile, you should spend time on strategic planning.
How to build a personal brand on LinkedIn?
Regardless of whether you run a business, work full-time or are in the process of changing employment, it is worth starting the process of refining your profile by answering the following questions:
How did you end up in this particular field? Why are you in this particular industry/specialization?
What do you want to be known for in your industry? Why?
What makes a customer recognize someone as an expert in your industry/specialization?
If you were to write a book on your topic, what would it be about? What would its title be?
What actions are worth taking to strengthen your industry authority? Think about everything that can not only develop your competences (courses, training, etc.) or confirm your expertise (books, articles, etc.)
LinkedIn Company Profile
LinkedIn statistics leave no doubt: the same content published from a personal and company profile will have ten times better reach in the first case . So is it worth creating and maintaining a film profile?
According to Chimkowska, there is one rule: if you run a sole proprietorship and do not plan to conduct paid activities on LinkedIn, you do not need a company profile . However, if you have a small, medium or large company or you work in one (especially in the B2B sector), a company page will be an ideal tool for business development. It will be used to promote, acquire new customers, build a brand and a team.
Three benefits of creating a company profile:
#1. Attracting quality candidates
Skillful employer branding primarily affects the perception of the company as a place worth looking for employment. And a company website provides much greater opportunities for acquiring employees and purchasing premium accounts for recruitment purposes.
#2. Motivation and commitment to corporate content
Employees, especially in large organizations, are more likely to learn about what is happening in the company from LinkedIn than from internal communication. Therefore, employer branding strategies should also affect current employees and contribute to their motivation and work efficiency. Thanks to this, more satisfied employees become natural brand ambassadors.
#3. Business relationships with clients and contractors
It should come as no surprise that an effectively and efficiently run company profile influences the company's external image. This is primarily about what business partners and customers see.
Elements necessary to create a company website:
website url;
description;
logo;
location;
custom button;
first publication;
hashtags.
LinkedIn statistics confirm that traffic on completed company profiles is on average 30% higher than on those without information .
Considering the fact that content published from company accounts has a smaller reach than content created from an individual level, the content strategy on the company account should be a mix of content shared by employees and site administrators.
Types of content worth sharing on company pages:
CEO
The person who runs the company should be its face and voice, thanks to which the brand gains an important marketing advantage. After all, as humans, we trust people more than companies. Content CEO can complement the operation of corporate communication.
Company Blog Articles
Reuse content you create for other channels, adapt it for LinkedIn, and share it with your LinkedIn community.
Short posts with specific knowledge
Show that your company is an expert in the industry. Find out what questions customers ask most often. This is a great reason to create a knowledge base in one place.
Statistics and reports
Use available reports from your industry, published by international organizations and opinion leaders.
What has been achieved in the company?
Success generates enthusiasm and engagement in the LinkedIn community. Awards and distinctions are worth bragging about. This also applies to employee successes, including those (and especially those) awarded by external organizations.
Biggest Projects and Collaborations
Let people know that the company is constantly developing and collaborating with other companies. The more real people, not stock photos, the more engagement the platform's users have.
