Below is a list of questions that will give you the keys to understanding why an advertising campaign is not working as it should.
The starting point for your advertising campaign, and any of your commercial actions, to be successful is to know who your target audience is . That is, what type of person you are targeting with your products or services, taking into account their age, geographic area, educational level, family situation, tastes and hobbies, lifestyle, employment situation, income level, etc.
The more information you can obtain about your target or potential customer, the more likely you are to get your advertising campaign right . Launching an ad to the general public list of denmark consumer email without taking these variables into account is like trying to kill a fly with a cannon.
Are you clear about the objective of your advertising campaign?
Obviously, the basic objective of advertising is to be known by more people in order to sell more and obtain more income, but it is necessary to go further in order to set more specific goals. If I sell sugary drinks, in addition to knowing that I want to sell more, I also have to know to whom, how and where, since depending on each objective, the idea and the message that I transmit must be different.
Am I interested in selling my product in a new market, for example, the Mediterranean coast? Within my target audience, am I interested in reaching teenagers and young people? Is my product consumed more during the hottest months? Based on these premises, the objective could be: to increase sales of my product by 20% in the Levante area, during the summer months, among boys and girls aged 14 to 26. A much more concrete and profound goal than 'selling more', the famous and generalist desire of any businessman.
