Browse, scroll, discover, repeat. If you’ve ever gotten lost in a social media feed or blog, you’ve experienced infinite scrolling. This design technique, adopted by many web designers, is becoming increasingly popular. But is it the future of web design? Let’s find out.
Infinite scroll is a web design technique where, as a user scrolls down a page, the content continues to load automatically, without the need to click on “next page” buttons. This creates a continuous experience for the user, often compared to “flipping through” a magazine.
Practical example: Pinterest is widely b2b email list known for its use of infinite scroll, allowing users to continually discover new pins without interruption.
Why is he popular?
The popularity of infinite scroll in web design can be attributed to several reasons:
Continuous engagement: The technique encourages users to stay engaged with the content for longer.
Feeling of abundance: It feels like there is an endless supply of content.
Ideal for mobile devices: Tapping to scroll is more intuitive on touch devices than clicking buttons.
The sticking points of infinite scrolling
Despite its advantages, infinite scrolling in web design also has its drawbacks. In a study conducted by NN Group , it was found that users can feel disoriented without clear landmarks on a page.
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