Contact management
A contact management feature is essential for storing and organizing customer and prospect information. It will allow you to build an address book that includes key information such as:
Their email and postal addresses;
Their social media accounts;
Etc.
CRM for events
With this information, you can easily segment your contacts phone number library into groups. This will allow you to target them more precisely when you launch a new product or promotion.
Additionally, a CRM's contact management feature allows you to track your customers' and prospects' interactions with your business. This will help your teams understand their needs and best meet them.
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Sales Management
Sales management allows you to track sales opportunities. Specifically, this feature provides better visibility into opportunities at different stages of the sale. This will help you detect bottlenecks and reduce the loss of opportunities.