From Looking to Buying: Effective Pinterest Tips for Your Webshop [Infographic]
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Whether you have a webshop with gift items, clothing, books or toys: there is a similarity. In all cases, you want to reach your target group to generate a sale. Logical, but how do you do that? There are various marketing tools that you can use, including social media. A platform that may not be the first to come to mind, but is very interesting for webshop owners, is Pinterest. But how do you ensure that Pinterest users discover your product and
A few months ago we shared this handy guide to getting started with Pinterest . The platform is phone number library very interesting to use as a marketing tool for your webshop. In fact:
Pinterest was made for shopping.
Pinterest attracts over 300 million users per month. Half (55%) make purchases via the social media platform and 84% even learn about new products or services via the site. With these figures in mind, it is definitely worth giving Pinterest a try.
In 3 steps to success
When you start using Pinterest, it is about more than just publishing the photos of your products. This is shown in the infographic below by MDG Advertising . In the visual, they share tips and tricks to use Pinterest effectively for your webshop. The tips are divided into 3 steps:
Conscience
Attention
Action
The first step is about triggering your target group with your product or service. More than three quarters of Pinterest users have discovered new brands or products via the platform. Step two focuses on learning to discover, which creates interest. And that is necessary to proceed to purchase in step three. No less than 98% of users have bought a product that they discovered via the platform.
Curious about all the tips and tricks to use Pinterest for your webshop? Then scroll down to view the infographic. Click on the image for a larger copy.