Medium business

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Who: regular companies that are doing well. Turnover — over 50 million ₽ per year.

What product is offered: standard and well-known - doors, furniture and other goods or services for which a market and demand have long been formed.

Advertising budget: limited, but allocated more or less regularly.

Adequate tools for this level: navigational advertising works best because the product is clear and everyone is looking for it. To reach your audience, a normal website, SEO and context are enough. Advertising in the media can also be tried, but only if everything else is already established. End-to-end analytics can be useful, but this is a higher-level tool, and in this particular case it is unlikely to be effective due to the lack of data and limited budget for experiments. Often the benefit of end-to-end analytics does not cover the costs of its full implementation.

Which contractor to choose: the instagram database company is doing well, so if freelancers are used, then on a permanent basis. In addition, at this level, there may be a full-time employee - a jack of all trades who sets up advertising, works on the website and everything else. Or the company does not reinvent the wheel and outsources these tasks to a streaming agency.

The expectations of the average business from the agency are usually more adequate - the agency is perceived not as a magician, but as a partner. The company expects the contractor to do the necessary work well - the site will always be in order, and the number of requests from it will be stable. For this, it is ready to pay a normal market price. Such work can be boring, long, with its own nuances, and here it is not so much creativity that is important, as experience, patience and responsibility. This is exactly the kind of work that we at Eureka do really well.