CASE: How to film videos with children during an epidemic?

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Kudashka" is one of the trademarks of the large poultry farm "Danton-Ptitseprom".
Under the trademark, poultry products for baby food are manufactured on a separate certified production line - in full compliance with the relevant GOST.

In 2020, the brand launched a new product, chicken cutlets.
To build knowledge, we suggested the client launch OLV.



IDEA
In 2020, no one will watch another video in which a happy family eats cutlets. The product component is important for announcing a new product, but it should not be the only one.
That's why we came up with the idea of ​​telling about the brand's products through a short family sitcom.

PLOT
We came up with a story that is gambling database turkey familiar to many parents. In the process of learning to speak, children often distort familiar words and, in principle, often come up with their own unique neologisms, which then become an important part of family folklore.


This is a story about a dad who is suddenly left alone with his child. At first, the hero is sure that he will not have any questions, but at some point his three-year-old daughter puts him at a loss with a demand in childish (from the dad's point of view) language.
The hero needs to decipher this code and understand what his child wants.