How to make a marketing strategy “transparent”?

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Transparent is what the new way of doing marketing is called, although it may not be so new. Companies have swapped “bricks” for “glass,” which creates transparency of everything that happens and is done within the company. In the digital space, there is another type of wall that has been breaking down. More and more companies are sharing their brand and culture with their audiences in a massive way. Whether a customer, an individual or the general public can get a clear idea of ​​what it is like to be in a company thanks to transparency. But the question is, how can this be leveraged, especially in email marketing campaigns?

Information dumps
People go crazy when they india phone number list can boost your business find secret dumps of information . A prime example is Wikileaks, which has had great success by taking transparency to the extreme. You don't need to be that extreme. Some marketing companies treat their employees like shareholders and have monthly financial meetings to discuss what has been done and how much has been spent. Their argument is that by doing this everyone is aware of the company's fiscal health and the work required to run the agency every day. Transparency keeps employees engaged and makes them feel respected.

You don't have to create a financial information dump yourself. The information can be varied as long as it is useful to your audience. You could, for example, share which content has had the highest conversion rate, which has been liked the most by the audience (the most important feedback from that conversation) or which has had the highest number of clicks. When you publish the information on your company's social networks, you start creating infographics and direct reports.



Decision funnels
Another way that email marketing is enhanced with transparency is by sharing decision funnels. The gaps that arise between the customer and the company are a result of not answering the question “why.” Why are certain courses of action more attractive than others? Why was this route taken and not another? People experience moments of tension trying to answer these types of questions. Sharing information about a company, highlighting the path taken to make decisions or giving examples, is an effective way to analyze how your own company thinks from the inside. This is key because transparency builds your brand not only about what you are doing, but about who you are.