Companies are constantly asking themselves: where do I find my target group and which channels are suitable for my content and my brand? Especially when it comes to new platforms such as TikTok and Clubhouse. Or when existing platforms expand their services, such as Twitter Spaces for live audio conversations. It is important for an organization to board a moving train with due consideration and first investigate whether the channels really add value and who uses them.
The increased use of the internet and the spectacular growth of digital services since the start phone number list of the corona pandemic have of course also influenced the shift of customer contact to online channels. Many brands have been able to successfully adapt to these changes. Messaging channels in particular are increasingly being used and are changing the way brands interact with consumers.
A few years ago, we thought Instagram was mainly a platform for aspiring photographers and celebrities. Today, that perception has changed, as the platform offers brands the opportunity to connect with customers in a new way. More and more retailers are selling on Instagram. And direct messages (DMs) are the starting point for customers when they need more information.
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