strong community around your content.

[sakibkhan22197]

New call to action

Lékué
It's one of the e-commerce platforms that has grown the most in recent years . They don't just focus on boosting their sales channel; they've also created a blog full of recipes, tips, and tricks for all the foodies who follow the brand, both those who own and use their products and those who don't. Their content strategy extends to product packaging, stands, and even their points of sale.

Australis
This company is dedicated to offering cruises to Patagonia. It has been one of the leading companies in its sector when it comes to inbound marketing and content marketing . It has several blogs in most of the languages ​​in which it operates (English, Spanish, German, and French) . Furthermore, they have opted to make their cruises a unique experience, creating content around it all. From videos showing scenic routes to recordings of the ship itself. The result is that, if you visit their YouTube channel, you feel transported to those spectacular places, almost savoring what it's like to experience a vacation aboard one of their cruises.

You already have a content marketing strategy in place. Now what?
A key part of any marketing strategy is measuring results. The most common metric is ROI (Return on Investment).

To calculate the ROI of content marketing, simply take what you usa student data earned on an action, subtract what you spent, and then divide it again by what you spent.

It is a very simple measure of performance that provides a general idea of ​​the performance of any type of investment.

One of the biggest challenges in calculating ROI is understanding the concept of "generated value," as content marketing has varied objectives, some of which are long-term and difficult to measure directly.

However, it's extremely useful, especially with more concrete goals, such as the number of customers acquired or the revenue generated over a given period. Always keep track of it!