Eliminate any distractions that might distract from your signup form and call to action

[Jahangir810]

If an element of your lead capture page isn't contributing to conversions, remove it.

You don't need navigation on a lead capture page. The last thing you want is for prospects to click away from your form.

Likewise, you don't need to tell your brand story or add images just for the sake of it. Keep these pages simple and uncluttered.

5. Constantly A/B test your lead capture page variables to improve conversion rates
We're big fans of A/B testing, but not just because Hello Bar makes it so easy. We're fans because it allows us to collect actionable data from our existing web traffic.

If we know that 80 percent of our website visitors prefer one form over the other, we can launch this form without any qualms. We know it will work because we've tested it on our own audience. That's key.

FAQs
Q1. What is the purpose of a lead capture page?

You use a lead capture page to capture leads—that is, to collect nurse database information from potential customers to convert them into paying customers. When you create a lead capture page, you design a special part of your website where visitors share their contact information, such as their email addresses.

Q2. What is the difference between a lead capture page and a landing page?

While all lead capture pages are landing pages, not all landing pages are lead capture pages.

A lead capture page specifically collects leads by asking visitors to fill out a lead capture form. Conversely, a landing page can do more, such as promote a product, encourage people to sign up for a free demo, or share a free ebook.