To introduce the audience to a brand or product,

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Let's consider the situation with the introduction of new prescription-only drugs to the market. This is a very big problem for the pharmaceutical industry. Advertising prescription drugs to a wide audience is not only prohibited, but also pointless. After all, they must be distributed strictly through doctors. But the number of drugs is growing every year, and it is becoming increasingly difficult to gain the trust of doctors. Not all specialists gambling database mexico have time to study pharmaceutical innovations. Good results are achieved by promotion through opinion leaders - doctors with the necessary specialization and authority among the target audience. For such a campaign, it is worth choosing bloggers who conduct educational seminars, actively introduce the audience to new approaches to treatment, medical trends, and new drugs.

It makes sense to evaluate the campaign results using statistics on views and likes. Most bloggers kindly share statistics on the results of the advertising campaign.