What is CRO in SEO?

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CRO in SEO is about making your website more user-friendly and your content more engaging, not only to attract visitors through search engines, but also to encourage them to convert once they arrive at your site.

Although conversion rate optimization and search engine optimization (SEO) are distinct strategies, they complement each other to improve a website's performance. SEO focuses on increasing a website's visibility and attracting more traffic through search engine rankings , while CRO aims to convert this traffic into meaningful actions .

When combined effectively, these strategies can result in job seekers data a significant increase in a website's overall performance.

For example, a site well-optimized for SEO attracts more visitors, and if the site is also optimized for conversions, the likelihood of those visitors taking the desired actions increases. Additionally, search engines like Google take into account user behavioral signals, such as time spent on site and bounce rate, which are directly influenced by how well a site is optimized for conversions.

What is conversion rate optimization for a website?
For a website, CRO involves a range of activities, from A/B testing, user experience (UX) improvements, content refinements, to technical improvements, all aimed at increasing the percentage of visitors who complete the website's intended goal .

To effectively implement website optimization, it's essential to follow a structured approach. This involves five of the following tactics:

Data Analysis: Understand current performance by analyzing website data to identify areas for improvement.
User feedback: Gather feedback from real users through surveys, feedback forms, and usability testing to understand their experience and pain points.
Hypothesis Development: Based on data and feedback, formulate hypotheses about what changes might lead to improved conversion rates.
Testing: Implement A/B or multivariate testing to experiment with different versions of your web pages and see which one performs best in terms of conversions.
Learn and refine: Analyze the results of these tests, learn from them, and continually refine your website to optimize it and achieve higher conversion rates.