Content Strategy vs Content Marketing Strategy
How content marketing fits into different roles
Confusing Terms in Content Marketing
Are you looking for a job or looking to hire someone in a sector related to content marketing , content strategy or content marketing strategy ? Do these terms appear regularly in the articles you read or in the conversations you have? If so, you should know that these confusing Terms in Content Marketing, can lead to bad business decisions
For the sake of your business or career, if you work or want to work in this sector, you must understand and appreciate the differences and similarities between these confusing Terms in Content Marketing, and use them accurately.
For example, search for job postings for: content strategist . You’ll find dozens of them. In the job description, you’re sure to see a list of tasks related to writing, editing, and guyana email list publishing content . And while that’s a great description of what many content marketers do , it doesn’t fit what content strategists do.
Where is the difference?
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Content Strategy vs Content Marketing Strategy
Content marketing strategy is contained within content strategy. Let's start by clarifying the difference between these two confusing terms in Content Marketing:
Content strategy is part of user experience (UX). A person in that role considers an organization’s content and determines how that content influences people’s experiences with the brand. Content strategists must bring cohesion to all of the company’s content. Content strategy is equivalent to an overarching strategy.
Content marketing strategy deals specifically with content marketing. Content marketing strategists determine what content will build the customer base by helping people make decisions or solve problems at various points in their experience with the brand.
