Whether I need a Google Adwords campaign because everyone is talking about positioning now, or why don't we hold a press conference that seems to give us more cachet, or whether it is vitally important to create a company profile on Instagram because it is fashionable ... Something like going to the doctor and telling him what he should prescribe you , because you have already made the diagnosis of the symptoms you present yourself. Nothing could be further from the truth.
And the investment in these actions will be of little use if they are not part of a strategy that marks the path to achieve the set objectives , or more importantly, if you do not need them. Because yes, sometimes we tend to think that since this or that works wonders for the neighbor, it should work just as well for us, without realizing that possibly the differences between us and the neighbor are greater than the similarities that unite us.
But nothing that cannot be fixed if democratic republic of the congo email address the decision is made in time to make a customized communication plan , or in other words, a consultancy work prior to carrying out any action, which serves as a roadmap to mark the course of the decisions to be made and which facilitates the organization of the communication processes, always based on our peculiarities.
A product tailored to the specific characteristics and needs of each client in the form of a document, which includes the policies, strategies, resources, objectives and communication actions to be carried out by an organization in a given period of time.
Its objective is to gain in-depth knowledge of the company's activity in order to diagnose its communication needs and respond to them through different lines of development that are duly defined and planned.
It is the antithesis of the standardized and closed services that some providers offer to everyone who comes to their door, and is materialized through an executive document in which the following contents are set out.
