To ensure that your strategy is the right one, in line with inbound best practices, pay attention to these tips:
Until recently, companies with business democratic republic of the congo email list clients believed that digital marketing and social media were only useful for reaching retail customers. Unlike the B2C ( business to consumer ) model, where there are millions of customers with unknown names, the B2B ( business to business ) market is usually very small and rational.
Why invest in digital advertising if I sell engineering services to steel producers? Do I really need social media if my potential clients are only the 15 European car manufacturers? Why publish my catalogue and prices on the web ? So that my competitors can copy them?
That old paradigm has changed. Over the past ten years we have seen a shift in B2B purchasing decision-making , both in the people who make the
Selling B2B is becoming more complex and changing buyer expectations are challenging sales teams every day. At the same time, traditional sales processes are becoming less effective. In order to stay competitive and hit revenue targets, it’s critical to understand the changing landscape, why these changes are happening, and how to sell to a modern buyer.
