Create content based on a plan and strategy
Posted: Sat Dec 07, 2024 10:11 am
Spend time creating your buyer persona. It is essential to know your audience , know their needs, their goals and the type of content they like to consume.
Don't neglect keywords
The content you write should be keyword-based, so take time to think about them. Don't just focus on the keywords most used by your competitors, think deeply about your business to find new keywords that convey to your buyer personas what you offer and make it easier for them to find you when they do a search.
Include these keywords in the content of your posts, in the header, in the alternative text of your photos and images, in the meta descriptions and in the URL, this way you will be able to optimize your page.
If you don't have a strategy, you can't czechia email address know if your content is working.
Content must have a purpose and you must be clear about what it is. Seeking more visits is not the same as generating sales opportunities, for example.
Plan your content before you start writing, thinking about who your buyers are and where they are in their journey. Content should be educational, not promotional , and remember that less is more: a short, well-structured text is easier to read and more successful than a long-winded 1,200-word text.
Insert links and add images
Both links and images improve the user experience : links, both external and internal, allow the user to access more interesting content. In addition, by including internal links to other related posts on your blog, you are promoting your content.
Images help the aesthetics of the page, making it more readable and therefore more likely that your readers will not leave. Remember that it is in the first few seconds that they decide whether to stay on the page or leave it.
Don't neglect keywords
The content you write should be keyword-based, so take time to think about them. Don't just focus on the keywords most used by your competitors, think deeply about your business to find new keywords that convey to your buyer personas what you offer and make it easier for them to find you when they do a search.
Include these keywords in the content of your posts, in the header, in the alternative text of your photos and images, in the meta descriptions and in the URL, this way you will be able to optimize your page.
If you don't have a strategy, you can't czechia email address know if your content is working.
Content must have a purpose and you must be clear about what it is. Seeking more visits is not the same as generating sales opportunities, for example.
Plan your content before you start writing, thinking about who your buyers are and where they are in their journey. Content should be educational, not promotional , and remember that less is more: a short, well-structured text is easier to read and more successful than a long-winded 1,200-word text.
Insert links and add images
Both links and images improve the user experience : links, both external and internal, allow the user to access more interesting content. In addition, by including internal links to other related posts on your blog, you are promoting your content.
Images help the aesthetics of the page, making it more readable and therefore more likely that your readers will not leave. Remember that it is in the first few seconds that they decide whether to stay on the page or leave it.