Unlike traditional marketing, where our actions are directed at a specific target audience, inbound marketing is a strategy that focuses its axis of action on the fictitious representation of the ideal client ( buyer persona ).
But what is the most notable difference list of czechia consumer email between the two terms ? While traditionally, knowing the target audience in general was enough to develop actions, now we need to know every possible detail. In this way, we understand the customer better and it is easier to generate content to meet their needs , to help them in their purchasing process.
The execution of an adequate inbound marketing strategy is materialized in these four phases :
Attraction : Using relevant content on our website about a user's need to attract them. The goal is to get a customer interested in a company through its content, instead of landing on the website through a low-quality click (PPC, indiscriminate email marketing, etc.).
Conversion : This is the stage in which visitors are converted into registrations for our database. To obtain valuable information from users through a form, it is necessary to offer something in return, a content offer that provides added value (a PDF book, a video, a tool, etc.).
Closing : At this stage, our goal is to transform the leads obtained in the previous phase into clients. How do we achieve this? Using a series of automation and lead nurturing tools (establishing personalized contacts based on the client's profile and behavior).
Loyalty : Establishing bonds with customers and making them feel satisfied with the brand until they become brand ambassadors is key to increasing the number of sales.
Aspects of an inbound strategy
The inbound marketing strategy is based on four basic concepts:
