Americans start an online purchase

[Prisila405]

It is clear that Conversational Commerce will continue to grow, not only due to the unstoppable digitalization of the market, but also due to the opportunity to provide a close, personalized and efficient experience, which translates into an increase in CLTV (customer lifetime value) and, therefore, increasing the profitability of companies.

In Latin America, 31% of Latin through chat, and over time this practice list of czech republic whatsapp phone numbers will increase , says María Margarita Maldonado , Head of Marketing at Facebook for the Andean Region of Colombia.



The challenges of retail to maintain conversations with its customers
One of the biggest challenges in the retail industry is related to providing 24/7 attention with omnichannel experiences, understanding that customers usually contact brands through multiple channels.

Considering the exponential increase in the use of messaging channels by users, the retail industry faces a challenge of digitalization in terms of messaging channels, in order to offer a unique conversational experience with its customers.

Along the same lines, companies in the sector must focus their efforts on aspects such as: