For those who have not yet heard of influencer marketing, it is basically a strategy that consists of building a collaborative relationship between a brand and certain popular opinion leaders with a strong presence on social media . A very effective mechanism for getting the message of brands across to their potential customers, which is here to stay, backed by its good results and return on investment.
Influencer marketing: a successful formula to boost your brand
You've probably heard of the famous Kate Middleton effect : a piece of clothing worn by the Duchess of Cambridge or her adorable little ones becomes an object of desire and sells out in less than a week. Well, influencer marketing is version 3.0 of this phenomenon: a product that these online celebrities showcase on their social networks or blogs, a product that increases its sales meteorically. Of course, with the difference that in the second case there is a prior and very lucrative agreement between both parties .
Benefits of having an influencer in your strategy
Are you still not entirely sure how your brand can benefit from partnerships with influencers? Although it may seem like they are trying to sell smoke, the truth is that the data supports the success of this formula . According to some studies, the return on each euro invested in influencers is between 10 and 15 euros, depending on the sector, the campaign and the type of influencer chosen. An unbeatable investment-result ratio. But in addition to the purely economic question, including collaboration with influencers in your marketing strategy is beneficial for the following reasons:
They allow the brand to reach new audiences, give it more visibility , but above all, more credibility and trust , the main factors that influence whether a potential client becomes a real client.
They improve reputation , since this type of collaboration transmits a brand image that is closer to consumers, which is very difficult to achieve through conventional advertising.
They cause an exponential increase in sales of the products they promote, since for their followers the recommendation made by the prescriber is enough to make the purchase.
It doesn't matter if the brand is established in the list of czech republic consumer email market or is still taking its first steps. Influencer marketing is applicable to all types of companies and all sizes of companies. You just have to find the person who can exert the most influence in your area of activity and who best suits your budget.
Although it is a common practice in the communication of fashion and trend companies , the collaboration format is valid for almost any sector . You just have to find the right person who will bring the brand to its target audience.
Branded content posted through influencers' online media is immune to the dreaded adblockers . As it is content shared on their own profiles, it is considered organic, meaning there is no way for users to block it for being, in some way, promotional.
The traffic to the brand's website will increase, as well as its followers on social media profiles, and the engagement rate with them. In addition, by establishing a collaboration with influencers, its own content is generated for social media that is perceived in a much more natural and spontaneous way than the usual corporate content.
Now that you have seen the benefits of alliances with influencers, you are sure to have a lot of questions about how to apply it to your own business: who should you choose? What can I offer them? Is it better to have someone with local or national influence? The truth is that, although it may seem like a piece of cake, it is an action that requires a great deal of study and prior documentation and that must be perfectly planned.
