Identify your hotel's buyer persona
Posted: Sat Dec 07, 2024 9:43 am
Andres Romero
CEO and Project Manager
February 1, 2016
It is usual that as a professional of hotel's marketing or commercialization we get a rough idea of what our audience is every time of the year and where we should find it potentially. Location, night rates and customer service are often decisive factors in the process of decision making and therefore of the magic formula to determine what our customer or “buyer persona” is.
It is necessary not to make this segmentation process randomly or leave it to the subjective perception of a professional, since we might fall into many mistakes that distract us from the objective and therefore lose time and money fishing in “fishing grounds” that are not representative of our clientele.
First let's answer the most important greece email list question. What is a buyer persona? It consists on a semi-fictional representation of the ideal hotel guest.
Table of Contents [ Hide ]
1 What does it mean to identify the buyer persona of your hotel?
2 Create the buyer persona of your hotel
3 Measure results and optimize the profile
What does it mean to identify the buyer persona of your hotel?
It means to have a clear idea of a guest that does not only help you with the personalization of services according to the specific need of a guest, but it is also the basis for a marketing campaign. Many hotel directors do not manage to create a clear understanding between the marketing strategy and the target customer. A clear and specific customer profile makes it not just easier to obtain the objective with efficacy in the right place and the right moment, but more efficient to apply the marketing budget to the results.
Create the buyer persona of your hotel
This is a key moment; it is a moment to ask you questions like: how is the prototype of people who book more? What is it they think about? What drives their behavior? What are their preferences and where are their data? Asking the employees, interviewing the current customers, looking at the websites they visit are formulas to tune the representation of this subject.
CEO and Project Manager
February 1, 2016
It is usual that as a professional of hotel's marketing or commercialization we get a rough idea of what our audience is every time of the year and where we should find it potentially. Location, night rates and customer service are often decisive factors in the process of decision making and therefore of the magic formula to determine what our customer or “buyer persona” is.
It is necessary not to make this segmentation process randomly or leave it to the subjective perception of a professional, since we might fall into many mistakes that distract us from the objective and therefore lose time and money fishing in “fishing grounds” that are not representative of our clientele.
First let's answer the most important greece email list question. What is a buyer persona? It consists on a semi-fictional representation of the ideal hotel guest.
Table of Contents [ Hide ]
1 What does it mean to identify the buyer persona of your hotel?
2 Create the buyer persona of your hotel
3 Measure results and optimize the profile
What does it mean to identify the buyer persona of your hotel?
It means to have a clear idea of a guest that does not only help you with the personalization of services according to the specific need of a guest, but it is also the basis for a marketing campaign. Many hotel directors do not manage to create a clear understanding between the marketing strategy and the target customer. A clear and specific customer profile makes it not just easier to obtain the objective with efficacy in the right place and the right moment, but more efficient to apply the marketing budget to the results.
Create the buyer persona of your hotel
This is a key moment; it is a moment to ask you questions like: how is the prototype of people who book more? What is it they think about? What drives their behavior? What are their preferences and where are their data? Asking the employees, interviewing the current customers, looking at the websites they visit are formulas to tune the representation of this subject.