For CTA to be effective, it must meet several rules
First of all, it should be visible and this aspect cannot be omitted – although we know that it often clashes with the artistic vision of the website or creation. That is why we must take care of careful design of graphics and selection of appropriate fonts. The call to action must be as concise as possible and easy to understand. However, this does not mean that it is enough to limit yourself to the slogan: "Click" and believe in the success of such an action. The content should reflect the needs of customers and also refer to the nature of the industry. What else should you pay attention to? Let us throw in a few tips!
Fun fact: Fun fact: According to a study country code +225, ivory coast phone numbers by ContentVerve, CTAs constructed in the first person increase conversions by up to 90%. Source: ContentVerve.
Although the incentive to perform a given action cannot be long, it is worth ensuring that the user knows the benefits of clicking the CTA button. Good practices include placing longer information above the linked area.
Before the customer decides to go to - for example - an offer calculator, they learn about the benefits of choosing this tool.
Lunk4 ad example with CTA
Link4 uses CTAs not only to indicate what you can do next, but also to draw attention to the unique benefit of clicking and proceeding.
Be specific
It is good if the message responds to the recipient's needs and at the same time indicates to which subpage such a recipient will be transferred. It is therefore worth focusing on clear and specific wording, such as "Find the nearest store" - this solution is used by popular electronics stores. Another interesting option is the content in the form of a question, e.g. "How to join?" - this form was chosen on the Empik website (in the tab encouraging people to take up work as a salesperson). You may also be interested in the article " How to write texts that will respond to the needs of recipients - 6 basic rules "
