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As we have seen, the pillar page is the heart of a topic cluster . It is the page that we want to position in Google, where all the information related to the main topic is concentrated, and the point that we want visitors to our website to reach when they land on one of the different subtopics.
If you are wondering what characteristics an list of cyprus consumer email effective pillar page should have , we want to leave you six recommendations :
1. Provide a downloadable version via a form
Here we find the answer to the question we asked ourselves a moment ago: How can you transform web traffic from a pillar page into leads ?
A pillar page is not a landing page , although there are some elements in common. The main difference is that in a landing page , the information is hidden behind a form, so that only after providing their data, the visitor receives the information and can know for sure if it can be useful for their interests. As this information is hidden from search engines, the landing page does not generate SEO positioning, while in a pillar page this content is available from the first moment for users and search robots.
In any case, the pillar page should also offer a downloadable version of the content (usually a PDF) via a form, so that the visitor arrives, sees what is there and, if interested, can download it to read later. There is no room for disappointment here, because if they leave their details in the form, they already know what they are downloading and the content will always meet their expectations, which will make them a higher quality lead .
