An opt-in email list can often be the catalyst you need to increase revenue. Some people believe that a larger email list is the key to a successful marketing greece consumer mobile number list campaign, but this couldn't be further from the truth. It's better to have a list of 2,000 high-value customers who have signed up for your email than 400,000 general prospects from a rental list who probably have no interest in purchasing what you have to offer. Remember, quality usually trumps quantity.

A good marketer can find countless ways to gather subscribers and expand his email list . He can run different contests, polls, surveys, promotional offers and more to give a boost to subscriptions. But this list does not guarantee success because you have to be able to establish a relationship with customers in your email communication. You need to categorize your customer segment and prospect list based on criteria you deem appropriate. If you run a gym and want to drive membership, you probably have to position it differently for students and retirees. That is where focusing on an opt-in email list is crucial.