Independent hotels need a clear approach to compete with chains
Posted: Sat Dec 07, 2024 9:25 am
Andres Romero
CEO and Project Manager
June 3, 2016
Research repeatedly shows that getting sales and marketing , reputation and social engagement right while having a solid revenue strategy translates into sales. So why does the average independent hotel struggle to devote sufficient time, staff and budget to these tasks?
NB : This is a point of view from Jason Winberg, President of Winberg Hospitality .
In my past life, I played the role of general manager for a few boutique hotels. What that really meant was that I was the director of sales, revenue manager, executive manager, and ghana email list even the night auditor when called upon. It was fun, and I learned a ton, but it was also a constant struggle to keep up. There were so many different things I could do, but I just didn't have the time for all of them.
My experience would have been very different at a branded hotel. They can afford an army of staff to regularly analyze data, update stay restrictions in seconds, and develop award-winning sales and marketing programs .
As an independent hotelier, it can be tempting to say, “I can’t compete with the big chains.” But the fact is, they are your competitors, so you need to find ways to address these key issues through more limited means.
Fortunately, you don't have to go it alone. Every day I get emails and calls from people with new ways to manage online reviews , analyze revenue, and develop web content. The trick is finding the right ones that will address your specific goals while minimizing the time required, yielding the best return on investment.
Table of Contents [ Hide ]
1 Reviews, reputation and social commitment
2 Income and analysis
3 Generation of web content
4 List
Reviews, reputation and social commitment
If you’re wondering whether managing online reviews is an acceptable use of your time, think again – 93% of travelers check online reviews before booking a hotel. If they can’t find a recent review of your hotel, 53% will simply assume the worst and ignore you altogether.
CEO and Project Manager
June 3, 2016
Research repeatedly shows that getting sales and marketing , reputation and social engagement right while having a solid revenue strategy translates into sales. So why does the average independent hotel struggle to devote sufficient time, staff and budget to these tasks?
NB : This is a point of view from Jason Winberg, President of Winberg Hospitality .
In my past life, I played the role of general manager for a few boutique hotels. What that really meant was that I was the director of sales, revenue manager, executive manager, and ghana email list even the night auditor when called upon. It was fun, and I learned a ton, but it was also a constant struggle to keep up. There were so many different things I could do, but I just didn't have the time for all of them.
My experience would have been very different at a branded hotel. They can afford an army of staff to regularly analyze data, update stay restrictions in seconds, and develop award-winning sales and marketing programs .
As an independent hotelier, it can be tempting to say, “I can’t compete with the big chains.” But the fact is, they are your competitors, so you need to find ways to address these key issues through more limited means.
Fortunately, you don't have to go it alone. Every day I get emails and calls from people with new ways to manage online reviews , analyze revenue, and develop web content. The trick is finding the right ones that will address your specific goals while minimizing the time required, yielding the best return on investment.
Table of Contents [ Hide ]
1 Reviews, reputation and social commitment
2 Income and analysis
3 Generation of web content
4 List
Reviews, reputation and social commitment
If you’re wondering whether managing online reviews is an acceptable use of your time, think again – 93% of travelers check online reviews before booking a hotel. If they can’t find a recent review of your hotel, 53% will simply assume the worst and ignore you altogether.