Why are they so important to our community?
Posted: Sat Dec 07, 2024 9:21 am
While at the beginning of the social media boom , the goal of every company was to get as many followers as possible, today it is more than proven that quality always counts over quantity when it comes to building and managing a community. The ideal scenario is a scenario in which a balance is maintained between the growth of the number of followers and their rate of interaction with your posts.
But let's start at the beginning, what are considered quality followers on social networks?
What are quality followers on social networks?
These are people who are interested in the activity or field of action of a brand, company or institution, and who demonstrate this by interacting with the content published on their social networks , whether with likes , comments, retweets , participation in raffles, clicks on links or video views.
In short, we can define them as those profiles that are active, that help you spread your brand's messages and, consequently, achieve your goals and objectives.
If the only thing that mattered in the social media world were numbers, success would be as easy as increasing your number of followers by spending money on them. But nothing cyprus email list could be further from the truth: buying followers is never a good idea . Fans that you get through payment will hardly interact with your profiles, and could even cause you to be penalized, since many of them tend to be fake profiles. In fact, Twitter has been in the news in recent weeks for having eliminated millions of inactive accounts in its fight against spam and bots , which has caused personalities such as Justin Bieber, Taylor Swift, Lady Gaga or Katy Perry to lose more than 2 million followers each.
While growing your brand's social community is important, keeping those fans happy once you've captured them is even more important. A person who shows interest in a brand, who connects with the values it conveys and who finds the content it provides useful is highly likely to interact with that brand in some way. And we already know that every interaction made by users serves to multiply the reach of the posts made, something crucial in these times, where the famous algorithms of Facebook and other social networks control the activity of company pages and accounts at will.
Advantages of having quality fans
There are only advantages to having quality followers who follow your brand's profiles, and here we tell you the most important ones.
But let's start at the beginning, what are considered quality followers on social networks?
What are quality followers on social networks?
These are people who are interested in the activity or field of action of a brand, company or institution, and who demonstrate this by interacting with the content published on their social networks , whether with likes , comments, retweets , participation in raffles, clicks on links or video views.
In short, we can define them as those profiles that are active, that help you spread your brand's messages and, consequently, achieve your goals and objectives.
If the only thing that mattered in the social media world were numbers, success would be as easy as increasing your number of followers by spending money on them. But nothing cyprus email list could be further from the truth: buying followers is never a good idea . Fans that you get through payment will hardly interact with your profiles, and could even cause you to be penalized, since many of them tend to be fake profiles. In fact, Twitter has been in the news in recent weeks for having eliminated millions of inactive accounts in its fight against spam and bots , which has caused personalities such as Justin Bieber, Taylor Swift, Lady Gaga or Katy Perry to lose more than 2 million followers each.
While growing your brand's social community is important, keeping those fans happy once you've captured them is even more important. A person who shows interest in a brand, who connects with the values it conveys and who finds the content it provides useful is highly likely to interact with that brand in some way. And we already know that every interaction made by users serves to multiply the reach of the posts made, something crucial in these times, where the famous algorithms of Facebook and other social networks control the activity of company pages and accounts at will.
Advantages of having quality fans
There are only advantages to having quality followers who follow your brand's profiles, and here we tell you the most important ones.