Boosting image SEO to improve your positioning
Posted: Sat Dec 07, 2024 9:11 am
Andres Romero
CEO and Project Manager
August 20, 2016
We all know that high-quality images are important for telling your property’s story, as well as capturing the attention of travel shoppers as soon as they land on your website. Images are an incredibly powerful tool for creating an emotional connection with consumers , which is important because a whopping 50% of purchases are driven by emotion.
We also know that Search Engine list of germany consumer email Optimization (SEO) is critical to your digital marketing strategy. You could have the most visually stunning website, but if no one can find it, then it's pretty much useless.
In this article, we'll bring all these ideas together and explain how to optimize images for SEO to attract more organic traffic.
Table of Contents [ Hide ]
1 How images affect Search Engine Optimization.
2 Add descriptions with Alternative Text.
3 Title Tags Don't Affect Your SEO. Alt Text Does
4 Use keywords in your Alternative Text
5 Update file names.
6 Reduce image sizes.
7 Other Ways to Optimize Images for SEO
How Images Affect Search Engine Optimization.
Images play an important role in the overall health of a website. At a high level, they make your website more attractive, which improves site times and overall usability – two important factors in SEO.
More directly, images support the content on a page, and help make it more relevant to the search terms people are using.
According to Yoast, “an image accompanied by related text ranks better for the keyword it is optimized for.”
Images can also be a great way to drive organic traffic to your website from image search engines. Searches made through Google Images are on the rise, and so is the engagement of those who use it.
According to Hoosh, only 17% of Google users scroll on the traditional Search Engine Results Page (SERP) . While 35% scroll on the Google Images results page. Moreover, 63% of users who click on an image on this results page then visit the website. So the importance of image-based search in driving organic traffic cannot be discounted.
These are all good reasons to optimize your images for SEO. Here are some simple tips to get you started.
Add descriptions with Alternative Text.
While search engines are robust, they are currently unable to read an image and determine what it contains. Instead, they use the text around it to determine what it is and why it might be valuable. That's where Alt Text descriptions come in.
CEO and Project Manager
August 20, 2016
We all know that high-quality images are important for telling your property’s story, as well as capturing the attention of travel shoppers as soon as they land on your website. Images are an incredibly powerful tool for creating an emotional connection with consumers , which is important because a whopping 50% of purchases are driven by emotion.
We also know that Search Engine list of germany consumer email Optimization (SEO) is critical to your digital marketing strategy. You could have the most visually stunning website, but if no one can find it, then it's pretty much useless.
In this article, we'll bring all these ideas together and explain how to optimize images for SEO to attract more organic traffic.
Table of Contents [ Hide ]
1 How images affect Search Engine Optimization.
2 Add descriptions with Alternative Text.
3 Title Tags Don't Affect Your SEO. Alt Text Does
4 Use keywords in your Alternative Text
5 Update file names.
6 Reduce image sizes.
7 Other Ways to Optimize Images for SEO
How Images Affect Search Engine Optimization.
Images play an important role in the overall health of a website. At a high level, they make your website more attractive, which improves site times and overall usability – two important factors in SEO.
More directly, images support the content on a page, and help make it more relevant to the search terms people are using.
According to Yoast, “an image accompanied by related text ranks better for the keyword it is optimized for.”
Images can also be a great way to drive organic traffic to your website from image search engines. Searches made through Google Images are on the rise, and so is the engagement of those who use it.
According to Hoosh, only 17% of Google users scroll on the traditional Search Engine Results Page (SERP) . While 35% scroll on the Google Images results page. Moreover, 63% of users who click on an image on this results page then visit the website. So the importance of image-based search in driving organic traffic cannot be discounted.
These are all good reasons to optimize your images for SEO. Here are some simple tips to get you started.
Add descriptions with Alternative Text.
While search engines are robust, they are currently unable to read an image and determine what it contains. Instead, they use the text around it to determine what it is and why it might be valuable. That's where Alt Text descriptions come in.