eCommerce behavior in Latin America in Tourism
Posted: Sat Dec 07, 2024 9:09 am
In recent years, the behaviour of the tourism sector at an international level has evolved, rapidly adapting marketing business strategies such as email marketing, social networks and new technologies that are coming onto the market, a world where transactions no longer require the physical presence of economic agents (buyer-seller), only an online platform is needed that allows economic operations to be carried out (purchase and sale of goods or services), also known as eCommerce or electronic commerce.
In Latin America, the tourism sector was one of the first to adapt its business model, payment method and marketing strategies to eCommerce, specifically accommodation and air transportation services, which also managed to obtain juicy economic profits, thanks to the use of e-commerce guide for marketing in germany with our phone list platforms included in their websites, allowing the user to find out about all the features of the service, quote the price, reserve and especially make the purchase of the service, pay for the reservation using the payment method of their preference, without any type of intermediaries such as travel agencies.
What steps has the Latin American tourism sector taken in eCommerce?
E-commerce has grown rapidly in Latin America, with Brazil, Mexico, Argentina, Colombia and Chile leading the way in terms of volume and number of transactions carried out specifically in relation to hotel services and air transport, thanks to the degree of internet penetration and access to smartphones, tablets and other portable devices.
The air transport service was the first to adapt to e-commerce platforms in the region, allowing its customers to buy airline tickets directly from its websites or through intermediary platforms such as despegar.com. In parallel, the second service to adjust its business model was the hotel industry, which modified its marketing and sales strategies, offering its customers complete information about its accommodation services, features, amenities, allowing them to make a quote, reserve or pay for the reservation with just one click, without an intermediary, creating customer confidence.
In this sense, the growth of income generated in Latin America by the tourism sector, using e-commerce, exceeded the income generated by traditional means (travel agencies, customer service offices), representing more than 70% of its income. This boom in e-commerce was achieved thanks to the increase in Internet access in the region, reaching 60% coverage, as well as the use of mobile phones, which exceeds 120%, so that users are connected almost permanently.
In Latin America, the tourism sector was one of the first to adapt its business model, payment method and marketing strategies to eCommerce, specifically accommodation and air transportation services, which also managed to obtain juicy economic profits, thanks to the use of e-commerce guide for marketing in germany with our phone list platforms included in their websites, allowing the user to find out about all the features of the service, quote the price, reserve and especially make the purchase of the service, pay for the reservation using the payment method of their preference, without any type of intermediaries such as travel agencies.
What steps has the Latin American tourism sector taken in eCommerce?
E-commerce has grown rapidly in Latin America, with Brazil, Mexico, Argentina, Colombia and Chile leading the way in terms of volume and number of transactions carried out specifically in relation to hotel services and air transport, thanks to the degree of internet penetration and access to smartphones, tablets and other portable devices.
The air transport service was the first to adapt to e-commerce platforms in the region, allowing its customers to buy airline tickets directly from its websites or through intermediary platforms such as despegar.com. In parallel, the second service to adjust its business model was the hotel industry, which modified its marketing and sales strategies, offering its customers complete information about its accommodation services, features, amenities, allowing them to make a quote, reserve or pay for the reservation with just one click, without an intermediary, creating customer confidence.
In this sense, the growth of income generated in Latin America by the tourism sector, using e-commerce, exceeded the income generated by traditional means (travel agencies, customer service offices), representing more than 70% of its income. This boom in e-commerce was achieved thanks to the increase in Internet access in the region, reaching 60% coverage, as well as the use of mobile phones, which exceeds 120%, so that users are connected almost permanently.