Obviously that takes years to achieve
Posted: Sat Dec 07, 2024 8:42 am
Have you had a website for three or four years (or more) and haven't looked after it since then? Well, you're out of the market. With the 21st century well underway, there are still many companies that consider their website to be a "thing" that needs to be had, but they give it little value as an asset for their balance sheet. Since it is not touched, it doesn't take up space and it doesn't provide anything tangible, you can't put a figure on it. This is a huge mistake.
If you already have a website, congratulations. But you haven't done anything yet . How many websites are there on the Internet? Well, in August 2019, there were 1.7 billion and three quarters of that number remain inactive, that is, they are static websites. It is clear that it is not enough just to "be there", you have to "offer".
Over the last 25 years, companies have created websites as a commodity for their company, as a marketing expense when it is an asset. Why? Because they do not expect anything from it, just to “be there”.
The test for considering something an asset is to tokelau email address prove that it has value for the business. That is, if it generates sales leads, if it attracts clients , if it is capable of attracting the best CVs for the HR department, if it gets subscribers for your blog… If your website does none of these things, then it is worthless .
Why is this important? By considering your website as an asset rather than an expense, business owners and managers are more willing to take a long-term view of a website and therefore invest accordingly.
Treating the web as just another salesperson (or the first one), as just another human resources manager (or the only one), produces a change of mentality in an organization. Suddenly, there is a willingness to invest to improve the figures.
But investing in a website doesn't just require an initial investment, however high you want or can make it. Websites with good sales and conversion rates take years to establish themselves and need a constant focus on improvement . In many industries, a website isn't considered mature until it has more than 1,000 pages of content .and requires constant investment.
If you already have a website, congratulations. But you haven't done anything yet . How many websites are there on the Internet? Well, in August 2019, there were 1.7 billion and three quarters of that number remain inactive, that is, they are static websites. It is clear that it is not enough just to "be there", you have to "offer".
Over the last 25 years, companies have created websites as a commodity for their company, as a marketing expense when it is an asset. Why? Because they do not expect anything from it, just to “be there”.
The test for considering something an asset is to tokelau email address prove that it has value for the business. That is, if it generates sales leads, if it attracts clients , if it is capable of attracting the best CVs for the HR department, if it gets subscribers for your blog… If your website does none of these things, then it is worthless .
Why is this important? By considering your website as an asset rather than an expense, business owners and managers are more willing to take a long-term view of a website and therefore invest accordingly.
Treating the web as just another salesperson (or the first one), as just another human resources manager (or the only one), produces a change of mentality in an organization. Suddenly, there is a willingness to invest to improve the figures.
But investing in a website doesn't just require an initial investment, however high you want or can make it. Websites with good sales and conversion rates take years to establish themselves and need a constant focus on improvement . In many industries, a website isn't considered mature until it has more than 1,000 pages of content .and requires constant investment.