In an ideal environment, these would be the five key points that every shopping centre should be aligned with in order to provide its customers with the best visiting experience . But the COVID-19 health crisis in which we are immersed has completely changed the scenario, so it is time to rethink the planned action plans to adapt to the new reality we are facing.
New security protocols, extreme hygiene measures, digitalisation of processes... New players are becoming part of the shopping centre's strategic plan, although many others remain and some are even updated, such as the communication and marketing tools of the digital environment. At a time when we have to be more united than ever, but from a distance, it is absolutely essential to have a website that is up to date and working at full capacity, to take advantage of video marketing to connect with the centre's public and to adapt the social media strategy to meet the demands of users, who have multiplied their consumption by five.
The global pandemic has taken by surprise list of costa rica consumer email all those who thought that being present on Facebook and Instagram was enough , without stopping to reflect that these channels are one of the best ways to reach a large part of a shopping centre's target audience. And now with more reason than ever.
There are no more excuses, the time has come to optimize your shopping center's presence on social networks, and we help you do so by reviewing the most common bad practices in this area: saturating with promotional content, neglecting the quality of images and the writing of shared texts, overloading with too many posts...
If you want to get the most out of these tools, take note of the 7 mistakes that your shopping center should avoid on social networks .
Low-quality photos, unprofessional montages, formats not optimized for the various social networks ... The low level of demand in this area is one of the most common bad practices, caused in many cases by the speed at which news and current events move in a shopping center. And although the dizzying pace of the calendar is inevitable, we must not lose sight at any time of the strategy that has been set to manage these channels.
