If large retailers have their e-commerce platforms and there are countless local commerce initiatives for this, why can't a shopping centre manager have its own? Omnichannel solutions are already on the market and will allow smaller operators and franchises to enter the e-commerce playing field.
There are more and more direct-to-consumer brands that are skipping physical stores, as well as small artisans and creators who take great care of their image and only sell their products through online channels. Both do not want or cannot maintain a 12-month lease on an 800-square-metre surface. But why not offer pop-up spaces for seasonal campaigns? It is not about an island in a corridor with a roll-up to aggressively sell energy, banking or telephone products, but about creating a carefully curated space for artisans, makers or artists that works as a temporary attraction. Why not offer a Chelsea Market or Camden model?
In the post-lockdown reality, it will be necessary to take care of the merchant and the customer more than ever. To do this, it is necessary to know them intimately and to promote the conditions for them to meet. And this involves working on a good CRM, which is capable of segmenting well, offering relevant information to each public and which makes the operator connect with it through digital channels (email, messages, etc.).
If the consumption of digital content costa rica email list during confinement has been overwhelming, the return to the shopping centre will be conditioned by a high level of demand regarding the quality of the productions. The way of communicating on social networks and on the digital signage channels of shopping centres must be sophisticated and refined. To do this, videos and interactive elements must be used that meet customer expectations.
The mandate to turn the shopping centre into a place of experiences, where people can experience emotions, enjoy shows and be surprised, is going to be put on hold for the next few months. This is the time for super-digitalisation.
Unless you’ve been living under a rock, you’ll know that video has been a great tool for sales professionals for a few years now. In fact, it accounts for three-quarters of all internet traffic , and that number is projected to continue to grow over the next few years.
For businesses, there are several ways they can benefit from using video in their marketing. Videos not only put brands in front of audiences, but they also help them tell a story.
But if you are still not completely convinced, here are some facts that will probably make you change your mind.
