Today, brands can implement high-impact commercial strategies thanks to list of czech republic whatsapp phone numbers advanced segmentation. At this point, data such as purchase history, products of interest or problems that a customer has expressed are crucial to hyper-personalizing outbound messages , increasing conversion rates.
Hyperpersonalization vs. Personalization: Taking Advantage of Micro-Moments
The hyper-personalization of messages aims to establish a relationship of value between the brand and its customers, increasing not only conversion rates, but also loyalty levels, something key to the profitability of any business if we consider that attracting new consumers can be up to 25 times more expensive than keeping existing ones .
It's about creating highly contextual interactions in which you can make the most of micromoments , which are those small instants in which buyers expect brands to respond to their need to obtain information, perform some action, make a purchase, etc.
