Turn your physical events into digital ones
Posted: Sat Dec 07, 2024 8:09 am
In Spain alone, more than 450 trade fairs and conferences have been cancelled in recent weeks . For many B2B companies, these types of events represented an opportunity to showcase their products and services, project their brand image and establish connections with potential clients and partners.
Some brands have already started looking for digital alternatives to physical events . Organising online events and opting for virtual stands have become more than interesting alternatives.
Accelerate your company's digitalization processes
If we talk about B2B environments, in these first weeks we are beginning to see that the coronavirus crisis has accelerated the digitalisation processes of companies and their commitment to new tools or technological platforms.
This transformation is affecting many comoros email address departments and will also bring changes in marketing and sales strategies : automation tools, CRM integration, smart content , chatbots, virtual events, webinars, artificial intelligence , big data … The growing commitment to technology has been a reality for quite some time and is now accelerating.
Review your pricing strategy
From a sales and business strategy perspective, it may be an ideal time to analyze your prices and assess whether it is worth making (or not) any kind of adjustment . This decision will depend largely on the sector in which your brand operates and the type of B2B clients you work with.
Everything points to the fact that sales cycles are going to be longer and that price is going to be a key factor (even more than before...) in B2B purchasing decisions over the next few months, especially in sectors exposed to the uncertainty generated by the coronavirus. As we said, this does not apply to all areas and to all companies. If your differentiation vector is quality and your customers have weathered this crisis without excessive problems, you will surely be in a much better position than a brand that competes on price and whose clients, for example, are catering and tourism companies.
Some brands have already started looking for digital alternatives to physical events . Organising online events and opting for virtual stands have become more than interesting alternatives.
Accelerate your company's digitalization processes
If we talk about B2B environments, in these first weeks we are beginning to see that the coronavirus crisis has accelerated the digitalisation processes of companies and their commitment to new tools or technological platforms.
This transformation is affecting many comoros email address departments and will also bring changes in marketing and sales strategies : automation tools, CRM integration, smart content , chatbots, virtual events, webinars, artificial intelligence , big data … The growing commitment to technology has been a reality for quite some time and is now accelerating.
Review your pricing strategy
From a sales and business strategy perspective, it may be an ideal time to analyze your prices and assess whether it is worth making (or not) any kind of adjustment . This decision will depend largely on the sector in which your brand operates and the type of B2B clients you work with.
Everything points to the fact that sales cycles are going to be longer and that price is going to be a key factor (even more than before...) in B2B purchasing decisions over the next few months, especially in sectors exposed to the uncertainty generated by the coronavirus. As we said, this does not apply to all areas and to all companies. If your differentiation vector is quality and your customers have weathered this crisis without excessive problems, you will surely be in a much better position than a brand that competes on price and whose clients, for example, are catering and tourism companies.