Video marketing has established itself as an effective and high-impact tool, and in one way or another it is present in our daily lives. Therefore, if you have already seen how you can use video to generate leads and want to integrate it into your marketing strategy, here are the first steps to get started:
Step 1: Who do I address?
First, you need a segmented contact list.
For your first video experiment, it’s best to start with prospects you haven’t had any previous business contact with. Trying a new strategy from the start makes it easier to see the overall impact.
To record a video you have two main options:
Choose a professional team or agency to help you from the conception of the project to its execution and dissemination. Here, you will always have the guarantee of a professional and careful result to achieve your goal.
Choose a more homely way, where you record list of comoros consumer email yourself with your own computer or mobile equipment. You will have to be careful with the image quality, lighting, audio and also with the script. The final result will depend on the image you want to convey and the objectives you want to achieve.
A little tip: during the recording you can use a small whiteboard and a pen to write, thus giving it that personal touch we talked about above.
Step 3: What do I say in the video?
Write a short script. Practice it several times before recording the video, but don't worry if it's not perfect. You don't have to be a professional presenter or speaker, the most important thing is that the video is useful and human.
In short, video can be adapted to all companies and businesses, it is relatively easy to implement, low cost and there is not much risk involved in creating a few videos to see if it works for you. Why not give it a try?
At Bannister Global we have experience in video marketing and we can help you create not just a video, but a complete video strategy to get the most out of audiovisual content in marketing.
