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Other Hurdles Include

Posted: Sat Dec 07, 2024 5:41 am
by database50
Sixty-two Percent Say It’s A Lack Of Communication Across Silos. Slightly More Than Half (%) Say Not Enough Content Repurposing Is A Problem. Thirty-two Percent Say They Have No Structured Production Process, And % Say They Lack An Editorial Calendar With Clear Deadlines. Translation/localization Issues (%), Technology Issues (%), Difficulty Locating Digital Assets (%), And No Style Guide (%).

Twelve Percent Say Other, And % Say Content Scaling Is Not A Current cayman islands phone number material Focus. Challenges Enterprise Marketers Face While Scaling Content Production. Click To Enlarge Due To The Size Of Their Organizations, It’s No Wonder That Enterprise Marketers Struggle With Silos. In Her Presentation, Smash Your Content Silos At Content Marketing World , Patty Radford, Founder And Ceo At Annum, Offered Six Ways To Overcome A Lack Of Communication: Focus On Critical Points Of Alignment.

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Establish Overarching Marketing Objectives. Create A Personalized Content Plan. Develop Cross-channel Content Programming. Work From A Single Source Of Truth. Set An Integrated Planning Cadence. Measurement And Goals: Generating Sales And Revenue Rises Despite The Increased Attention To Efficiency And Roi, Measuring Content Performance Remains A Struggle.