360 Search
360 Search, also known as Haosou, was once the second most popular search engine in China. Today, it holds the fourth position with a market share of about 6.86% as of January 2024. This search engine is owned by Qihoo 360, a leading provider of internet and mobile security products in China. One of the reasons for its growth is that the 360 browser comes pre-installed on many computers in China. This makes it easy for users to access 360 Search right away.
Security Focus :360 Search is known for its strong security features. It uses advanced technology to block harmful sites, which helps build trust with users.
Lower advertising costs : Because there is less competition australia mobile database on this platform, businesses can enjoy a lower cost per click (CPC) for their ads. This means a better return on investment for paid campaigns.
B2B Marketing Potential Many companies recommend using 360 Search for business-to-business (B2B) marketing because of its reputation for security and reliability.
Why use 360 search?
Using 360 Search can be beneficial for several reasons:
Integrity : Appearing in search results on 360 Search can improve your brand image as it is considered a secure platform.
Cost-effective advertising : With lower CPC, businesses can maximize their advertising budgets.
Pre-installed Access : Widespread use of the 360 Browser means that many users are already familiar with 360 Search.
360 Search is a great option for businesses looking to expand their reach in China, especially if they prioritize security and cost-effectiveness in their marketing strategies.
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