Favorite products and brands
Posted: Sat Dec 07, 2024 5:21 am
Time zone
Climate
Someone living in California needs different outdoor gear than someone living in the Midwest. Your American clients celebrate Mother’s Day on a different day than clients in Europe.
Knowing where someone is located can help you send informed marketing messages that are relevant to a specific region and climate.
Technographic segmentation
The focus here is on what technology customers use or prefer, and whether they are the kind of person who adopts new technology and changes or not.
Are customers tech-savvy?
Are they using phones or computers?
If you notice your customers visit your website from their phones, consider sending SMS messages to them. Learn more about SMS marketing here.
The takeaway: You don’t have to stick to one list of kuwait cell phone numbers group, or only use one method. If you notice specific groups in your own data, create your own subset!
Customer segmentation examples to grow your business
Do you have an online shop? Consider some of these effective types of customer segmentation in your ecommerce strategy.
New customers
High spenders
Frequent users
Loyal customers
“Window” shoppers
Idle users
Churned customers
Engaged customers
Cart abandoners
Coupon lovers
Location
Preference updates
Birthdays
Webpages most visited
Customer language
Number of purchases
The list is large and the possibilities are endless. You will have to conduct a thorough customer segmentation analysis to know what kind of groups you have in your customer base.
How to create a customer segmentation strategy
In order to identify and target different segments of your customer base you need to learn all you can about them. Below are the essential steps to the segmentation process.
1. Collect contacts with signup forms
Signup forms are a direct way to build your subscriber base.
Typically these forms just ask for an email (and permission to contact this email). But you can also ask subscribers what types of messages they’re interested in receiving.
Newsletter subscription form made with sendinblue
Signup form for a newsletter made with Brevo
Climate
Someone living in California needs different outdoor gear than someone living in the Midwest. Your American clients celebrate Mother’s Day on a different day than clients in Europe.
Knowing where someone is located can help you send informed marketing messages that are relevant to a specific region and climate.
Technographic segmentation
The focus here is on what technology customers use or prefer, and whether they are the kind of person who adopts new technology and changes or not.
Are customers tech-savvy?
Are they using phones or computers?
If you notice your customers visit your website from their phones, consider sending SMS messages to them. Learn more about SMS marketing here.
The takeaway: You don’t have to stick to one list of kuwait cell phone numbers group, or only use one method. If you notice specific groups in your own data, create your own subset!
Customer segmentation examples to grow your business
Do you have an online shop? Consider some of these effective types of customer segmentation in your ecommerce strategy.
New customers
High spenders
Frequent users
Loyal customers
“Window” shoppers
Idle users
Churned customers
Engaged customers
Cart abandoners
Coupon lovers
Location
Preference updates
Birthdays
Webpages most visited
Customer language
Number of purchases
The list is large and the possibilities are endless. You will have to conduct a thorough customer segmentation analysis to know what kind of groups you have in your customer base.
How to create a customer segmentation strategy
In order to identify and target different segments of your customer base you need to learn all you can about them. Below are the essential steps to the segmentation process.
1. Collect contacts with signup forms
Signup forms are a direct way to build your subscriber base.
Typically these forms just ask for an email (and permission to contact this email). But you can also ask subscribers what types of messages they’re interested in receiving.
Newsletter subscription form made with sendinblue
Signup form for a newsletter made with Brevo