“Formalizing a complaint will be even easier, as it will be possible to start a complaint from a photo that the consumer can take on site, maintaining the 3 simple steps of publishing a complaint completely free of charge. More new features will be implemented throughout the year, such as the possibility of publishing complaints in video and the launch of the APP (mobile application) for Android and IOS”, reveals Pedro Lourenço
Every month, more than 1 million Portuguese consumers visit the Complaints Portal , however only 2% make complaints.
The remaining 98% research information about brands, croatia telemarketing list which reinforces the importance of brands ensuring a good reputation at all points of contact, since building a relationship of trust with the consumer can be strengthened or undermined, depending on their performance on social platforms such as Portal da Queixa .
News for brands on the Complaint Portal
The new platform opens up space for brands that will have the possibility to contribute more informative and educational content.
Within the scope of specific themes, brands may promote publications that are useful to consumers, namely on good consumer practices and the disclosure of fraud and scam schemes.
What sets this pioneering project apart is the fact that the entire technological intervention and rebranding process was developed internally by the Portal da Queixa team , which focused its skills on creating an optimized platform that enhances its use in terms of scale, interaction and response.
For Vitor Vilela , CTO of Portal da Queixa , who was part of the platform’s development team: “The biggest challenge is to provide all the information that users are looking for in the shortest possible time. To achieve this, the entire User Experience (UX) was also redesigned so that the process, from when the consumer enters the platform to the solution, is faster and more intuitive.”
