“ 110 Mistakes That Are Harming Your Online Store ” is divided into four major chapters: business management errors; usability and ecommerce platform errors; online and offline marketing errors ; and customer experience errors .
This book on ecommerce was designed and structured for those who own a digital sales channel (or plan to open an online store ), for digital marketing managers – or managers – of an ecommerce , for customer support professionals of a digital business and also for students of higher education or a digital marketing specialty.
In addition to allowing the identification of errors that are harming any electronic commerce, the work allows the development of a corrective action plan, the implementation of the solutions presented and, equally, the anticipation of potential errors in the future.
«The context of the pandemic crisis and socio-economic croatia telemarketing lockdown has forced people to consume more digitally in these months. However, the trend is here to stay and grow. It is also an opportunity for the sector in Portugal, but it is urgent to take advantage of the wave to correct the mistakes that many companies and brands, including well-known ones in the market, have made (and are making). The online stores of many businesses were simply not planned and structured for a sudden increase in orders. Complaints have skyrocketed and the experiences of many consumers may ruin future purchases», emphasizes Vera Maia , believing that this book on ecommerce ends up being a very important contribution to “turning things around”.
Ecommerce managers from SEPHORA Portugal and Sonae MC write the preface to the book
Marta Lousada, Head of Ecommerce & Digital Marketing at SEPHORA Portugal , and Pedro Santos, head of Ecommerce at Sonae MC , preface the title.
“Learning by doing is good, but it brings with it a lot of pain. These “110 Mistakes” are presented in such a structured way that, whether you are just starting out or have already made many of them, this is a good book to consult and revisit at any time. If you have or are going to have an online store , this book is a must-have in your library”, guarantees Marta Lousada .
