Appropriate technology and tools are not used
Posted: Sat Dec 07, 2024 4:10 am
It should also be clear to recipients what their next step should be . Try to incorporate a call to action (CTA) , whether it's an image, button or link, in a visible area that they can access quickly without having to scroll too much.
And think beyond the email. Where are you going to send contacts if they click on that call to action? Ideally, they should arrive at a landing page that functions as a conversion point and where they can complete the email's objective, without any intermediate steps.
8. Too many emails (or too few) are sent
Another million-dollar question when it comes to common email marketing mistakes: What is the ideal sending frequency? In reality, there is no one-size-fits-all solution for all sectors and types of clients.
If you look for trends, you can find them, of course. For example, according to HubSpot’s Not Another State of Marketing Report , 35% of email marketers say they send 3-5 emails per week to their contacts . That’s the most common answer, but again, think about your brand, because what may be a perfect number for others can chad email list be borderline harassment for certain audiences.
Without the right technology, it is difficult to carry out an effective email marketing strategy. Consider hiring a platform that allows the automation of email marketing actions , the collection of information about the behavior of contacts in your brand's web environment, and the integration of that platform with your CRM or databases.
Nowadays there are a wide number of tools available , from the simplest to the most sophisticated, with very affordable costs for companies of any size.
10. Campaign measurement and adjustment fail
Measure, compare and adjust . Any marketing strategy should take these three steps into account. Of course, this loop is also applicable to email marketing.
Make sure you calculate the ROI of your overall email marketing strategy , and also try to choose a manageable number of metrics that allow you to see the evolution of the different campaigns. What is usually measured? According to Litmus , and there is no surprise here, the eight most used metrics by marketing professionals are opens (95%), clicks (88%), unsubscribes (73%), clicks on opens or CTOR (69%), bounce rate (56%), conversions (55%), deliverability (47%) and database size and growth rate (37%).
And think beyond the email. Where are you going to send contacts if they click on that call to action? Ideally, they should arrive at a landing page that functions as a conversion point and where they can complete the email's objective, without any intermediate steps.
8. Too many emails (or too few) are sent
Another million-dollar question when it comes to common email marketing mistakes: What is the ideal sending frequency? In reality, there is no one-size-fits-all solution for all sectors and types of clients.
If you look for trends, you can find them, of course. For example, according to HubSpot’s Not Another State of Marketing Report , 35% of email marketers say they send 3-5 emails per week to their contacts . That’s the most common answer, but again, think about your brand, because what may be a perfect number for others can chad email list be borderline harassment for certain audiences.
Without the right technology, it is difficult to carry out an effective email marketing strategy. Consider hiring a platform that allows the automation of email marketing actions , the collection of information about the behavior of contacts in your brand's web environment, and the integration of that platform with your CRM or databases.
Nowadays there are a wide number of tools available , from the simplest to the most sophisticated, with very affordable costs for companies of any size.
10. Campaign measurement and adjustment fail
Measure, compare and adjust . Any marketing strategy should take these three steps into account. Of course, this loop is also applicable to email marketing.
Make sure you calculate the ROI of your overall email marketing strategy , and also try to choose a manageable number of metrics that allow you to see the evolution of the different campaigns. What is usually measured? According to Litmus , and there is no surprise here, the eight most used metrics by marketing professionals are opens (95%), clicks (88%), unsubscribes (73%), clicks on opens or CTOR (69%), bounce rate (56%), conversions (55%), deliverability (47%) and database size and growth rate (37%).