Moving images help to better understand
Posted: Sat Dec 07, 2024 4:00 am
Video makes it possible to explain processes or concepts in a simple way that would be more complex with words. Schools have found that children are able to better understand more abstract topics with the help of explanatory videos.
Product manufacturing or an explanation of how to use an app will be retained 53% more if we use a video . Not only can we make ourselves better understood, but by creating an attractive audiovisual product we will increase the retention of our brand.
The IAB Spain 2020 Social Media Report found that 42% of users watch informative videos and 39% watch explanatory videos. This consumption has been growing exponentially for years, and is expected to continue in the future.
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3. Video accelerates the industrial sales cycle
Nearly eight out of ten marketers say that video positively boosts their sales. Customers have a better understanding and knowledge of their services or products, they ask fewer questions before buying and they buy more.
Video has a direct impact on the sales cycle , bringing it closer to success and making the work of salespeople easier.
In addition, a website optimized with video marketing attracts more visitors, who stay longer on the page.
We cannot fail to analyse the enormous impact of the pandemic. This situation has forced many companies to adapt their way of selling, with greater distance and safety . Video has become indispensable in this new era to reach customers.
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4. Success of webinars for sales
Webinar consumption during lockdown has increased enormously. Companies no longer have physical spaces for contact with their stakeholders and different types of live videos have list of wallis and futuna islands consumer email moved online: training, information, video conferences, etc.
Webinars allow you to promote your company, humanize your brand, and showcase the talent within your company. This new format can be adapted in different ways, but it's all about creating a dynamic and engaging meeting for users. You may need a basic guide to creating a webinar from scratch , but if you rely on the right professionals, you can create a great product that will help your company.
The last few months have demonstrated the success of these events, obtaining quality leads and increasing the company's online voice.
5. Video is the content that has the greatest impact on decision makers
Communication will never be understood without video. Audiovisual content created to impact B2B decision-makers achieves positive results.
Video is a format that brings transparency and clarity to product and service presentations. Not only is it effective in helping to make purchasing decisions in the B2B sector, but it also captures the attention of stakeholders. It is possible to quickly and attractively bring your product or service closer to those who need to make purchasing decisions based on solid reasons. Because, once again, a picture is worth 1000 words.
Product manufacturing or an explanation of how to use an app will be retained 53% more if we use a video . Not only can we make ourselves better understood, but by creating an attractive audiovisual product we will increase the retention of our brand.
The IAB Spain 2020 Social Media Report found that 42% of users watch informative videos and 39% watch explanatory videos. This consumption has been growing exponentially for years, and is expected to continue in the future.
Please accept cookies to access this content
3. Video accelerates the industrial sales cycle
Nearly eight out of ten marketers say that video positively boosts their sales. Customers have a better understanding and knowledge of their services or products, they ask fewer questions before buying and they buy more.
Video has a direct impact on the sales cycle , bringing it closer to success and making the work of salespeople easier.
In addition, a website optimized with video marketing attracts more visitors, who stay longer on the page.
We cannot fail to analyse the enormous impact of the pandemic. This situation has forced many companies to adapt their way of selling, with greater distance and safety . Video has become indispensable in this new era to reach customers.
Please accept cookies to access this content
4. Success of webinars for sales
Webinar consumption during lockdown has increased enormously. Companies no longer have physical spaces for contact with their stakeholders and different types of live videos have list of wallis and futuna islands consumer email moved online: training, information, video conferences, etc.
Webinars allow you to promote your company, humanize your brand, and showcase the talent within your company. This new format can be adapted in different ways, but it's all about creating a dynamic and engaging meeting for users. You may need a basic guide to creating a webinar from scratch , but if you rely on the right professionals, you can create a great product that will help your company.
The last few months have demonstrated the success of these events, obtaining quality leads and increasing the company's online voice.
5. Video is the content that has the greatest impact on decision makers
Communication will never be understood without video. Audiovisual content created to impact B2B decision-makers achieves positive results.
Video is a format that brings transparency and clarity to product and service presentations. Not only is it effective in helping to make purchasing decisions in the B2B sector, but it also captures the attention of stakeholders. It is possible to quickly and attractively bring your product or service closer to those who need to make purchasing decisions based on solid reasons. Because, once again, a picture is worth 1000 words.