If you have not yet launched yourself into the world of social media , in our article “ How to decide which social networks to be on (or not) with your brand ” we explain how to take the first steps to get started.
What are the advantages of implementing a phygital marketing strategy?
Phygital experiences generate value in physical experiences with online information while reinforcing digital experiences with more human interactions. Not only does it blur the gap between the online and offline world, but it also enables companies to generate unique and personalized solutions for their customers. This generates a positive impact on the user that is more sustainable over time, resulting in a more loyal audience for the brand.
These right-time, right-place wallis and futuna islands email list interactions are designed to engage shoppers, meet their needs and create upsell opportunities.
By adding digital environments to your traditional physical business, you can collect essential information about your customers' consumption habits, as well as their post-purchase behavior.
But be careful. It is true that having aligned online and offline strategies can bring us many benefits, not only because it helps us increase sales and generate a more loyal clientele, but also because it helps us to join forces in our marketing campaigns .
However, we must bear in mind that these exclusive and personalized experiences for the client are fed with a lot of information. This is why our public can consider certain actions as intrusive to their privacy. To mitigate this feeling, the benefit that the client receives from this exchange of information has to be equal to or greater than the value of the information. Only in this way will the individual be willing to share this valuable information with us.
