Advance the sales cycle and ensure customer closure
Posted: Sat Dec 07, 2024 3:50 am
It makes work easier in the marketing area , since it is a very powerful attraction tool for capturing leads and disseminating content, in addition to positioning your company in search engines.
It allows for branding , meaning that anyone who interacts with your brand will know your company's values and will even allow you to promote content about the Corporate Social Responsibility actions you have taken.
If a lead wants to learn about some of your products or services, videos reinforce trust with users, as they can witness the solutions you provide.
Types of video to attract industrial marketing buyers
B2B marketing target audiences love to receive as much technical information as possible that will clear up all their doubts in one fell swoop. That's why, before you even think about starting to record any video, we've selected the five categories of:
1. Branded videos
A corporate branding video is focused on capturing the core activities of a company and how the brand has been built over the years. Its main value lies in conveying the importance of a company's products and services in the collective mindset, that is, it is a presentation letter of the company's most recognizable values.
In general, video creates a close relationship between customers and the brand and all the content associated with it, since if the ideal client feels that your working method is optimal central african republic email address for their interests , they will choose you for sure! Look at how Demoliciones Coruña used video marketing to show the renewal of its brand and the services it provides.
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2. Educational videos to nurture leads
The use of educational or nurturing materials in B2B brings many professional buyers closer to the content they most desire to continue learning and developing in a sector. Basically, their main function is to inform about the main benefits of the products and technology used in an industrial process.
In the design of educational videos, it is common to use text or a voice-over to accompany the images, detailing one by one all the steps in the process of developing a product or service, while also resolving the questions of greatest interest to the user.
There are also animated or whiteboard -style displays , which represent the industrial production processes in a simplified way based on an attractive and intuitive design for the viewer. In the following example, Cerámica Campo used an animated video to easily and simply answer the question: why are ceramic materials sustainable?
Please accept cookies to access this content.
It allows for branding , meaning that anyone who interacts with your brand will know your company's values and will even allow you to promote content about the Corporate Social Responsibility actions you have taken.
If a lead wants to learn about some of your products or services, videos reinforce trust with users, as they can witness the solutions you provide.
Types of video to attract industrial marketing buyers
B2B marketing target audiences love to receive as much technical information as possible that will clear up all their doubts in one fell swoop. That's why, before you even think about starting to record any video, we've selected the five categories of:
1. Branded videos
A corporate branding video is focused on capturing the core activities of a company and how the brand has been built over the years. Its main value lies in conveying the importance of a company's products and services in the collective mindset, that is, it is a presentation letter of the company's most recognizable values.
In general, video creates a close relationship between customers and the brand and all the content associated with it, since if the ideal client feels that your working method is optimal central african republic email address for their interests , they will choose you for sure! Look at how Demoliciones Coruña used video marketing to show the renewal of its brand and the services it provides.
Please accept cookies to access this content
2. Educational videos to nurture leads
The use of educational or nurturing materials in B2B brings many professional buyers closer to the content they most desire to continue learning and developing in a sector. Basically, their main function is to inform about the main benefits of the products and technology used in an industrial process.
In the design of educational videos, it is common to use text or a voice-over to accompany the images, detailing one by one all the steps in the process of developing a product or service, while also resolving the questions of greatest interest to the user.
There are also animated or whiteboard -style displays , which represent the industrial production processes in a simplified way based on an attractive and intuitive design for the viewer. In the following example, Cerámica Campo used an animated video to easily and simply answer the question: why are ceramic materials sustainable?
Please accept cookies to access this content.