Example of a post in dictionary or glossary format:
Posted: Thu Dec 05, 2024 10:29 am
10 questions that will help you understand what inbound marketing is
6. Common problems or errors (and solutions)
Do you see any common complaints in your industry? Any recurring problems that your potential customers face? If so, there's a good chance that they're searching for solutions to those issues online. Use your knowledge of the topic, use the words they commonly use to refer to that problem, and write an article in which you provide a clear answer to the need you've identified.
If you do this, in addition to improving your search engine positioning, you will be able to establish yourself as an authoritative voice for your potential clients.
Examples of posts about common problems or errors:
10 common email marketing mistakes and how to avoid them
5 common problems with a content marketing strategy
7. Trends, statistics and sectoral studies
B2B companies need to be up to date with their industry and the tools they can use to market their products and services. That is why articles on industry trends are especially useful, with data and statistics in hand to support the decisions to be made.
Examples of posts on trends, statistics and sector studies:
Top 7 Industrial Marketing Trends for 2022
8 Statistics That Will Convince You That Inbound Marketing Works
8. Dictionaries and glossaries
In industries where there is a specific terminology or jargon , it can be useful to collect some key words or expressions and explain their meaning briefly, like a dictionary or glossary. This is a way of ensuring that your potential customers fully understand the main concepts associated with your products or solutions.
SEO Dictionary: 44 Terms You Should Know
9. Success stories
Case studies or success stories allow you to burundi email list offer real examples of the use of your products or services , so that the reader can identify with the problem (and the solution), which may refer to their own situation. Ultimately, talking about something from a theoretical point of view is not the same as showing its practical application and concrete results.
Examples of articles on success stories:
How to increase qualified leads by 6 times with marketing automation
How to boost a B2B startup in a highly specialized international market
These 9 types of posts are some examples of the possibilities offered by B2B content marketing , but remember that they are just the tip of the iceberg. A corporate blog has the capacity to incorporate many other formats, such as interviews, articles by guest authors (experts or influencers in the sector), video tutorials, infographics and a host of alternatives.
In any case, an expert point of view will always be essential to organize the content and explore all the possibilities offered by a company blog.
6. Common problems or errors (and solutions)
Do you see any common complaints in your industry? Any recurring problems that your potential customers face? If so, there's a good chance that they're searching for solutions to those issues online. Use your knowledge of the topic, use the words they commonly use to refer to that problem, and write an article in which you provide a clear answer to the need you've identified.
If you do this, in addition to improving your search engine positioning, you will be able to establish yourself as an authoritative voice for your potential clients.
Examples of posts about common problems or errors:
10 common email marketing mistakes and how to avoid them
5 common problems with a content marketing strategy
7. Trends, statistics and sectoral studies
B2B companies need to be up to date with their industry and the tools they can use to market their products and services. That is why articles on industry trends are especially useful, with data and statistics in hand to support the decisions to be made.
Examples of posts on trends, statistics and sector studies:
Top 7 Industrial Marketing Trends for 2022
8 Statistics That Will Convince You That Inbound Marketing Works
8. Dictionaries and glossaries
In industries where there is a specific terminology or jargon , it can be useful to collect some key words or expressions and explain their meaning briefly, like a dictionary or glossary. This is a way of ensuring that your potential customers fully understand the main concepts associated with your products or solutions.
SEO Dictionary: 44 Terms You Should Know
9. Success stories
Case studies or success stories allow you to burundi email list offer real examples of the use of your products or services , so that the reader can identify with the problem (and the solution), which may refer to their own situation. Ultimately, talking about something from a theoretical point of view is not the same as showing its practical application and concrete results.
Examples of articles on success stories:
How to increase qualified leads by 6 times with marketing automation
How to boost a B2B startup in a highly specialized international market
These 9 types of posts are some examples of the possibilities offered by B2B content marketing , but remember that they are just the tip of the iceberg. A corporate blog has the capacity to incorporate many other formats, such as interviews, articles by guest authors (experts or influencers in the sector), video tutorials, infographics and a host of alternatives.
In any case, an expert point of view will always be essential to organize the content and explore all the possibilities offered by a company blog.