Do you buy on impulse?
Posted: Sun Feb 02, 2025 5:19 am
We find incredible deals all the time. In physical stores, on our cell phones, or on commercial dates like Mother's Day and Christmas, sometimes we live in the expectation of taking advantage of those offers that seem unmissable. But are they really? Or do we act on the heat of the moment and make an impulse purchase? Find out in this post.
It's common to feel a terrible urge to spend. Especially at certain times of the year, like Black Friday or the sales that follow. And after all, we're always making excuses like life isn't easy, we deserve it, it was too cheap, it was an incredible opportunity or even a clearance sale. In short, there are countless justifications.
When you walk through a store and see a yellow sign with bold red letters announcing an unmissable offer, an alarm goes off in the consumer's head, encouraging them to spend. And this is no coincidence. It's all planned and explained by economic psychology. This also applies to offers received online or via cell phone.
We have put together some guidelines to help you understand venezuela whatsapp list whether you are making an impulse purchase and, therefore, make better decisions.
Check it out:
The salesperson evokes an urgent need. Therefore, the offer is always unmissable, it is the last units, it is only for that day or there is a stock clearance. So if you don't take advantage of it at that time, you won't have another chance. The idea is to not give time for reflection. It is to make the consumer leave reason aside and act only with emotion. Especially when buying a more expensive item, such as a television, a car, a house. It will always be sold as your last chance. But it is not.
Offers are highlighted in a vibrant color, such as yellow or red. They are chosen because they reinforce a sense of urgency. This encourages consumers to throw common sense out the window, ignore reason, and act on impulse.
When making a purchase on credit, pay close attention! Most of the time, the store highlights the price of the installment, not the final purchase amount. In the case of interest-free installment payments, the final amount is even higher than the cash amount. However, the store doesn't want you to pay attention to this small detail. So, from afar, when walking past the store windows, the consumer only sees the installment amount highlighted. The final purchase amount and the number of installments are hidden in the corner.
Reason and emotion
Our purchasing decisions are not just rational. They result from the interaction between reason and emotion – do you know the difference ? And when trying to seduce consumers with an unmissable offer, stores want them to ignore reason and act on impulse.
Knowing these mechanisms is the first step to realizing when you are falling into the urgency trap. This way, you will be able to make better decisions. Stop for a moment, think about whether you really need to spend money and whether that offer is really unmissable.
Planning leads to consortium
And here's a tip from ABAC: when getting informed and starting to think about planning the purchase of goods or hiring services, many consumers end up joining a consortium. Here, we always emphasize that the mechanism is ideal for those who plan and are in no rush. Learn more about how it works in the post below:
It's common to feel a terrible urge to spend. Especially at certain times of the year, like Black Friday or the sales that follow. And after all, we're always making excuses like life isn't easy, we deserve it, it was too cheap, it was an incredible opportunity or even a clearance sale. In short, there are countless justifications.
When you walk through a store and see a yellow sign with bold red letters announcing an unmissable offer, an alarm goes off in the consumer's head, encouraging them to spend. And this is no coincidence. It's all planned and explained by economic psychology. This also applies to offers received online or via cell phone.
We have put together some guidelines to help you understand venezuela whatsapp list whether you are making an impulse purchase and, therefore, make better decisions.
Check it out:
The salesperson evokes an urgent need. Therefore, the offer is always unmissable, it is the last units, it is only for that day or there is a stock clearance. So if you don't take advantage of it at that time, you won't have another chance. The idea is to not give time for reflection. It is to make the consumer leave reason aside and act only with emotion. Especially when buying a more expensive item, such as a television, a car, a house. It will always be sold as your last chance. But it is not.
Offers are highlighted in a vibrant color, such as yellow or red. They are chosen because they reinforce a sense of urgency. This encourages consumers to throw common sense out the window, ignore reason, and act on impulse.
When making a purchase on credit, pay close attention! Most of the time, the store highlights the price of the installment, not the final purchase amount. In the case of interest-free installment payments, the final amount is even higher than the cash amount. However, the store doesn't want you to pay attention to this small detail. So, from afar, when walking past the store windows, the consumer only sees the installment amount highlighted. The final purchase amount and the number of installments are hidden in the corner.
Reason and emotion
Our purchasing decisions are not just rational. They result from the interaction between reason and emotion – do you know the difference ? And when trying to seduce consumers with an unmissable offer, stores want them to ignore reason and act on impulse.
Knowing these mechanisms is the first step to realizing when you are falling into the urgency trap. This way, you will be able to make better decisions. Stop for a moment, think about whether you really need to spend money and whether that offer is really unmissable.
Planning leads to consortium
And here's a tip from ABAC: when getting informed and starting to think about planning the purchase of goods or hiring services, many consumers end up joining a consortium. Here, we always emphasize that the mechanism is ideal for those who plan and are in no rush. Learn more about how it works in the post below: